Posted on

Beautify the new name for HairExtensionTape

Beautify Hair Extension Tape by Walker Tape image

Walker Tape are happy to announce that they’re changing the HairExtensionTape brand name to BEAUTIFY and introducing a whole new look!


Hair Extension Tape began in 2007 after Walker Tape realised that the same technology they were using to create tapes for wigs and hairpieces could be applied to hair extensions.

At that time, tape was a new revolution in the hair extension industry. Because we were among the first to introduce tape to this industry, the name Hair Extension Tape made sense. However, throughout the years as other players have joined in, Walker realised that the name now seems a little generic. Walker tapes are anything but generic, so they decided to re-brand the line and call it something new: Beautify.

Every quarter Walker Tape will be changing the packaging on one product. Beginning on the dates below, the following products will begin to arrive in Beautify packaging:

March 1st: No-Shine; July 1st: Extension Release; October 1st: Duo-Pro

By January 1st, 2020, all Hair Extension Tape products will be under the new Beautify brand. You’ll see the changes in our packaging, on our website, in all of our future catalogs, and anywhere else you’re used to seeing the Hair Extension Tape name.

Rest assured, the products that you know and love will remain the same. You will still receive the same great products with the same names. Only the brand name and packaging will change.